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France has published Law No. 2026-602 of 8 July 2026 aimed at reducing the environmental impact of the textile industry. The law introduces into the French Environmental Code a definition of ultra-fast fashion, based on criteria such as the number of product references placed on the market and the low incentive to repair products or extend their lifespan.

The central measure is a financial malus applicable from 1 September 2026, which may reach 50% of the sales price of the product, excluding tax. It operates through the modulation of eco-contributions under France's extended producer responsibility scheme for textiles and is aimed in particular at non-European platforms selling directly to French consumers. Brands will also be required to display messages on their online sales sites on the environmental, social and health impacts of the textile industry, and from 1 January 2027 all advertising for ultra-fast fashion brands and products, including through influencers, will be prohibited. The law further introduces traceability obligations and the display of manufacturing locations and requires the government to report on a possible extension of CBAM to textiles produced outside the EU.

Several provisions depend on implementing texts, in particular to specify the criteria identifying the companies concerned. The measure adds a national layer to the EU customs changes affecting low-value e-commerce, following the abolition of the €150 duty relief from 1 July 2026.